Montefiore Urgent Care center Montefiore Urgent Care Center needed a brand identity to launch its first immediate treatment center. Program included the development of launch strategy, logo, signage, taglines, brochures, direct mail. Brand created: Montefiore Urgent Care Your Health Shouldn’t Wait™. Program included the development of launch strategy, logo, signage, taglines, brochures, direct mail. Brand created: Montefiore Urgent Care Your Health Shouldn’t Wait™.