MyMontefiore, Montefiore Medical Center’s online hospital and ambulatory physician-patient portal. The marketing launch included the development of the web portal, brochures, physician office take-ones, doctor education materials, posters, buttons, banners, consumer direct mail and more. The program enrolled 17,000 patient users in first year; generated an average of 1200 appointment requests per month and attracted the attention of major national healthcare media. Brand created:, Get on a Health Click®



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