MyMontefiore, Montefiore Medical Center’s online hospital and ambulatory physician-patient portal. The marketing launch included the development of the web portal www.mymontefiore.org, brochures, physician office take-ones, doctor education materials, posters, buttons, banners, consumer direct mail and more. The program enrolled 17,000 patient users in first year; generated an average of 1200 appointment requests per month and attracted the attention of major national healthcare media. Brand created: MyMontefiore.org, Get on a Health Click®